"Everything This Year is to Build for Next Year" says WSOP Director Gregory Chochon
For the World Series of Poker, marathon, unedited live streams are out; tight, narrative-driven episodic television is back in.
That's according to WSOP Chief Operating Officer Gregory Chochon, who recently pulled back the curtain on the brand's ambitious blueprint for the future of poker in a featured interview published by Casinos.com.
The WSOP is radically overhauling its media strategy to recapture the attention spans of today's sports fans. How? By aggressively shifting its focus, aiming to build a media powerhouse modeled after sports leagues like the UFC.
With this as their core aim, Chochon and his team are orchestrating a massive shift in how the WSOP and poker as a whole are consumed, branded, and broadcast.